Volcom, a modern lifestyle brand rooted in boardsports, today announced it is launching an Outer Banks (OBX) inspired collection. The Volcom X Outer Banks collection features graphics and styles straight from the award-winning series.
Similar to the Pogues of Outer Banks, Volcom embraces the outcasts with a creative vision to accomplish remarkable things no matter what’s at stake. It is with this shared spirit and passion for cultivating lifelong friendships that the ‘Have a Good Time All the Time’ collection was created.
“Working closely with Netflix and Outer Banks we were able to get a preview of the storyline, evolution of characters and their ride-or-die friendships that inspired us to create bespoke designs that capture exciting and emotional moments of the new season,” notes Ryan Immegart, Volcom CMO
The Volcom X Outer Banks collection features an assortment of men’s, women’s and gender- neutral product. The men’s collection includes a “Pogue Life” tee, boardshorts, trunks, wovens, tees, fleeces and a bucket hat in a print spotted on John B from Season 1. The women’s collection includes your new favorite tie-dye sweatshirt with a quote “You love being seen with me, but you don’t love me”, “Kook Princess” tee and a “P4L (Pogues 4 Life)” sweatshirt you are sure to recognize from Season 2. The collection also includes a gender-neutral button-up called “Your BF’s Shirt” inspired by the piece worn by John B and by Sarah in Season 2. Other items include a beach blanket, backpack, hats and John B handkerchiefs in classic Volcom fabrics.
“This was the perfect opportunity to showcase Volcom’s signature style. We also felt it was important to bring some gender-neutral products that are authentic to the storyline and represent the Volcom and OBX fans,” added Lyndsey Roach, Volcom Global Head of Women’s.
